Archive for the ‘Current Items’ Category

Upcoming Sage Sales, Consulting & Marketing Academies

Wednesday, January 4th, 2012

 

PD111 Firm Of The Future Symposium

The symposium will feature Ron Baker of the VeraSage Institute and Ed Kless, Senior Director, Partner Strategy and Development from Sage. This experience is dedicated to the possibility that a professional organization can be run more effectively when it becomes a knowledge firm rather than a service firm. Creating such an organization is hard work and not for everyone as it requires partners to think differently than they have in the past about what it is that they do.

March 21, 2012 – March 22, 2012
08:00 AM
Seats Left 27

Hilton Toronto Airport Hotel    Course Details  Course Fee: $2,000 (USD)
2nd Attendee Course Fee: $1,500 (USD)

April 24, 2012 – April 25, 2012
08:00 AM Pacific Time (US & Canada)

Seats Left 25

Hyatt Regency Irvine      Course Fee: $2,000 (USD)
2nd Attendee Course Fee: $1,500 (USD)

May 23, 2012 – May 24, 2012
08:00 AM
Seats Left 30

River Rock Casino Resort  Richmond, BC  Course Details   Course Fee: $2,000 (USD)
2nd Attendee Course Fee: $1,500 (USD)

July 17, 2012 – July 18, 2012
Seats Left 30

Doubletree Hotel Boston – Boston, MA – Downtown  Course Details   Course Fee: $2,000 (USD)
2nd Attendee Course Fee: $1,500 (USD) (more…)

Sage Brand Changes; How the New Names Impact You & Your Business

Thursday, December 8th, 2011

The year 2011 marks the 30th year that Sage has been providing market-leading business management software and services to small and midsized businesses. Throughout our history, our commitment to customers has been at the center of everything we do. It is a commitment that has helped make Sage a recognized global leader in supplying business management solutions to small and midsized businesses like yours, and it is a commitment that grows each day in the way we serve you, as we deliver a growing portfolio of products and services to help make your business life easier.

Sage Product Family

Beginning in 2012, Sage will be using a product numbering system: Sage 50, Sage 100, Sage 300, and Sage 500. Learn more about these product families.

What’s Changing?

In 2012 the names of many of our core accounting and ERP lines, including those designed for nonprofits and the construction industry, will be changing. These products will be identified with a numbering approach where higher numbers denote increasing levels of product capability or sophistication. Our product numbering sets will include Sage 50, Sage 100, Sage 300, and Sage 500.

However, these changes are more than in name alone. Each product family will offer integration to common business solutions such as CRM, Fixed Assets, HRMS, and Payroll. Sage Connected Services provide additional capabilities, including online payment processing, mobile access, and data security, while product support through Sage Business Care and Sage Advisor technology ensure you get the most from your Sage investment.

What’s Staying The Same?

Sage is still the same company at heart. We remain fully committed to advancing our products—those whose names are changing as well as those that retain their familiar names—to help make your business life easier. And we remain fully committed to delivering a superior customer experience when you call us on the phone, work with us through the web, and use our products on a daily basis.

Please explore this site for more information about the evolution of the Sage brand in 2012. You’ll find a brief preview of what’s ahead for our products and services in 2012 as we simplify our product portfolio and back it with common services and experience to help make your business life easier. Watch a brief overview video that describes the brand name evolution, then read information on how the changes affect the product you’re using today, and learn more about Sage and Sage solutions for your business.  http://linkd.in/sF7OIC

 

Dennis Frahmann Shares Strategy Behind Building A Sage-Branded House

Wednesday, December 7th, 2011

http://www.forbes.com/sites/jenniferrooney/2011/12/07/dennis-frahmann-shares-strategy-behind-building-a-sage-branded-house/

Sage makes business software with product names familiar to many: Sage Peachtree. Sage Simply Accounting. Sage ACT! But starting this summer it began an initiative to do away with all those product brands and instead trumpet Sage as the master brand—and build advertising around it.

It’s a controversial move, given the product brands’ value, but if you ask Dennis Frahmann, EVP of marketing at Sage, it makes undeniable business—and marketing—sense to do away with those and streamline the branding, making the Sage brand as recognized and well-regarded stateside as it is globally. And any resistance, he said, is coming primarily from employees—and not its customers, small and midsize businesses.

So with an internal campaign that dovetails with a national brand campaign, Sage is moving ahead with its initiative, working to position its suite of products—individually denoted with numbers, not names—as the go-to business-services software for smaller companies.

In this interview with Jennifer Rooney, CMO Network Editor at Forbes, Dennis explains the philosophy behind the strategy.

Sage Announces Two Brand New Sage Academies!

Thursday, November 3rd, 2011

In addition to the Sage Consulting Academy, we are now offering the brand new Sage Marketing Academy and the completely rewritten Sage Sales Academy.

Sage Sales Academy
Sage Marketing Academy
Sage Consulting Academy

New! Sage Sales Academy

You may be saying to yourself that the Sales Academy isn’t new. You may have even attended one over the last six years. And yet, it is new! The content, the curriculum and the presenters are brand new. We’ve been working in conjunction with sales experts, LDK Consulting on this new content for many months and we are thrilled with the new Sage Sales Academy and how it can help you to attain exponential sales results.

Building the Foundation

The NEW Sales Academy is a four-day course that starts with the key foundational concepts essential to building a successful professional sales career, continues to an in-depth understanding of the customer buying process in the 21st century, and then to building exceptional communication and sales skills. 

Core Skills

Building onto the foundation, you will hone your core selling skills.

•Effective prospecting
•Qualifying opportunities into your pipeline (or out of your pipeline)
•Delivering great solution presentations targeted directly to each opportunity
•Effectively engineering decisions and agreement.  Complex Sales Issues

From these core skills, we move to more complex issues.

•Addressing questions and obstacles to achieve high levels of customer satisfaction
•Analyzing data and developing a sales plan
•Selling to larger companies and multiple decision makers
•Developing coaches, understanding the budgeting process, reviewing and reviving sales that have stalled, and reactivating current customers. (more…)

Sage Add-on News: ACOM goes Gold and adds Sage ERP Accpac to list of their Sage-integrated Document Management solutions

Tuesday, August 16th, 2011

ACOM’s Sage-Integrated Document Management Strategy Pays Off for Sage Partners and Clients; Announces Gold Certification and Document Management Solution for Sage ERP Accpac

View full article

Hey VARs, It’s Time to Get Naked

Monday, June 20th, 2011

Article provided by our friends at Juice Marketing – A VAR Channel Marketing Company and
Sage Preferred Vendor.

By now, most of you recognize that landing pages play an important role in
your VAR marketing effort.  While there are plenty of “Do’s”, “Don’ts”, and
best practices for landing page performance that make good sense, here’s
one thing I learned recently while attending a Hubspot webcast that’s not so
obvious … the best performing landing pages are naked.

Keep it Simple

A naked landing page is simply stripped of (pun intended) menu navigation
and extraneous information that doesn’t serve the primary goal of the page
(download white paper, register for webcast, etc.).

While it’s tempting to show off all your great products, services, and other
offerings, that stuff will probably just distract your visitors from (what should
be) the primary purpose or goal of the landing page … get them to provide
contact/lead information in exchange for your great offer.  Once they submit
contact info or take action on your landing page, THEN you can redirect them
to your home page, blog, product overview, or anywhere else on your website.

So c’mon VARs … delete the navigation menu, focus on the call to action, and
let’s get naked!

“For more channel marketing insights, check out the Juice Marketing blog at www.Juice-Marketing.com/blog

Mark Badran
Juice Marketing, LLC
mark@juice-marketing.com
(949) 340-3374  |  www.Juice-Marketing.com    

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